The Gamified Review Intervention
A hospitality network was deep in a critical hole with severe public review deficits, directly threatening client acquisition and market survival.
I audited the consumer journey and engineered a bespoke, gamified QR-code application framework. Customers scanned a local prompt, completed an interactive engagement, left authentic Google reviews, and submitted compliant marketing information before unlocking a time-locked reward system with integrated redemption safeguards for the staff.
Organic Google Reviews
Targetable Marketing Emails captured in under 6 months